In Good Company

Current and past HVAC clients include:

Titus
PennBarry
Hart and Cooley
Rotobrush
Applied Air Division of Mestek
Krueger
Sierra Fresh Air Systems
Selkirk Metalbestos
Flow Design
Tuttle and Bailey
Hoffman Controls
Zurn

and a number of consulting engineers, architects and distributors.

Need A Retail Presence?

We’ve helped our HVAC clients put their best foot forward at some of the largest home improvement retail outlets including:

HomeDepot
Lowe’s
Ace Hardware
TrueValue
DoItBest
Elliots

and a number of wholesale and distributor networks thru-out the US and Canada.

INDUSTRY PUBLICATIONS THAT KNOW US:

SKSW clients have enjoyed preferred placement and additional coverage with all of these trade publications:

Alternative Energy
ASHRAE Journal
Consulting Specifying Engineer
Contracting Business
Contractor
The NEWS
Engineered Systems
Hearth & Home
HPAC Engineering
HVACR Business
Jobsite
Plumbing Engineer
Plumbing & Mechanical
PM Engineer
sNews
SNIPS
Supply House Times
Sweeping Magazine
The Wholesaler

and a number of additional publications thru-out the US and Canada.

The HVAC Toolbag is loaded with tools to help fix your business!

Should our HVAC advertising include social media? Chapter 1

Developing a stronger HVAC advertising campaign.

Never lose control of your HVAC web brand.

Is print important for HVAC advertising?

Should our HVAC advertising include social media? Chapter 2

There’s a thin line between technical and boring.

Advertising sells. Smart, on-target advertising sells more. Unfortunately, a lot of HVAC advertising is boring, and some is way off-target. Left brain rules, and right often gets ruled out. But it doesn’t have to be that way.

Architects, engineers and contractors specify and buy just like other people. They’re not void of personality. Distributors like selling products with strong marketing support. Architects like unique perspectives. Engineers need to know about your new product without needing a magnifying glass to read it. And everyone responds to a good sell, be it with strong messaging, great visuals or unique exposure.

At the same time, there’s a definite knack required for technical and service advertising that goes beyond the design. You must understand the technology and strategy behind the product in order to rise above the clutter for an ad that works. The approach and delivery have to be targeted. And you must be able to tell the story, right.

That’s where we come in. SKSW has been telling the story right for HVAC-related clients since 1990.

Airside or wet, SKSW has produced print and web advertising, branding, selection guides, Web sites and microsites, technical documentation, social media and product catalogs ranging from 12 to over 900 pages. It’s all in scope, and we make it easy on our clients because we understand the market. And, the work always performs.

What kind of work ARE WE DOING?

We do the kind of work that gets more attention for your brand and your product. From brand redesigns to new product introductions, we know what needs to be communicated, and how best to reach your audience. We reach for concepts that will set your campaign apart, like those shown below. And, we get comments like,

"In the clutter of an engineers' office, they can recognize our catalog from across the room."

"We've never had anybody nail a concept quite like this. The ad response was awesome."

"We have the confidence of knowing we can toss a project your way and it will come back on target."

Read this with your best Elvis: Thank you very much. It's what we do.

Let's get started!

A conversation is all it takes. What we do is not a commodity. We’ve been at it a long time, and we can often help on the spot when a potential client is willing to share their situation with us. Our turnaround time is quick, and we can sync right up with your existing efforts or help you create a new strategy from scratch. Either way, you win. Give us a call.